- SXSW session summary:
- WebEx recording of the presentation reprised for the QuickBooks Online Accountant design team at Intuit on March 23, 2015:
- Presentation slides:
- Ben also attended the entire five day conference and blogged his experience:
on April 8th, 2015
on September 8th, 2014
on August 12th, 2014
What works fabulously in college fails in the NFL.
Tim Tebow was a heck of a runner in college. Watch him run:
Admittedly, the video clips above are carefully selected to make a point. But the stats don’t lie - the “Tebow Time" playbook had legs. Consider Tebow’s accomplishments as quarterback of the University of Florida Gators.
"Tebow Time" in College:
- Team record: single-game quarterback rushing yards: 166
- SEC record: rushing touchdowns in a season: 20
- 5 rushing touchdowns in a single game
- Heisman Trophy winner, 2007
- BCS National Champion team member: 2006 and 2008
This was as a quarterback, mind you. Not a position typically associated with rushing records in American Football. (That’s why they have “running backs.")
Tebow’s success with running plays in college led to his selection in the first round of the 2010 NFL draft by the Denver Broncos.
So he went to the pros.
Suddenly Tebow was on the field with professionals who got paid millions of dollars to be the strongest, fastest, most competitive athletes in the world.
"Tebow Time" in the NFL:
- Longest sack in NFL history (that’s the clip above)
- Dumped by the Broncos for veteran Payton Manning - who doesn’t run
- Cut from the Patriots before the 2013 season began.
- Total length of NFL career: three seasons (much of it spent sitting on the bench for three different teams.)
- Now an ESPN analyst.
Why was Tebow's Time so short at the professional level?
It’s pretty simple. As one commentator said:
…offensive coordinators had to change their entire offensive scheme to revolve around Tim Tebow, focusing on the rushing attack and the read-option. So any NFL team wishing to make Tim Tebow starter as a quarterback would have to revamp their entire offensive scheme.
At the pro level, coaches can’t just rewrite the playbook for a single player. For one thing, doing so would negate the value of many other talented players. More importantly, opposing coaches will figure out your team is built around one guy’s special abilities. They will find a way to shut him down. The game at the professional level is a lot more nuanced because the gap between the most capable and least capable player on the field is much narrow than it is at lower levels of the sport.
What does this have to do with designing for experts?
When designing software for expert professionals, we can’t use the same playbook we use when designing for novices or non-professionals.
You use the same old plays - the 'best practices’ that work so well for non-experts - you’ll get creamed when designing for experts.
We need a new playbook. That’s what this site is all about.
on May 1st, 2014